How ready are you?

Two assessments to understand where your GTM function stands today and where you need to be. Take either one — or both — to get a clear picture of your gaps and where to focus first.

Assessment

GTM Readiness Assessment.

Rate yourself on six core GTM dimensions. We'll show you where you stand, where you're trying to go, and which gaps are holding you back the most.

Takes 5 minutes. Your results appear instantly on this page.

Pillar 1 of 6

Strategy

Right customers, right buyers, right stage of growth.

Maturity stages

  1. 1. No clear ICP — we sell to whoever shows up.
  2. 2. ICP exists but the team doesn't use it consistently.
  3. 3. ICP is documented and most pipeline reflects it.
  4. 4. ICP, target buyer, and 90-day plan are sharp and current.

Where you are today

Where you want to be in 12 months

Pillar 2 of 6

Motion

How we acquire, progress, and grow customers.

Maturity stages

  1. 1. Acquisition and renewal motions are ad-hoc.
  2. 2. A motion exists for one of {acquire, expand, renew}, not all.
  3. 3. Motions are defined, run, and reviewed quarterly.
  4. 4. Motions are tuned, instrumented, and predictable.

Where you are today

Where you want to be in 12 months

Pillar 3 of 6

Message

A repeatable story the team can actually tell.

Maturity stages

  1. 1. Every rep tells a different version of the story.
  2. 2. A pitch deck exists but reps go off-script.
  3. 3. A consistent narrative is in market and reps stick to it.
  4. 4. Modular variants by persona and vertical, refreshed regularly.

Where you are today

Where you want to be in 12 months

Pillar 4 of 6

Process

Repeatable rituals — forecast, deal review, pipeline.

Maturity stages

  1. 1. No reliable forecast or deal-review cadence.
  2. 2. A cadence exists but accuracy is inconsistent.
  3. 3. Forecast within ±10% and deal reviews are productive.
  4. 4. Discipline is a competitive advantage — board-ready every month.

Where you are today

Where you want to be in 12 months

Pillar 5 of 6

Talent

Org design, hiring, comp, and enablement.

Maturity stages

  1. 1. Org is improvised; new hires ramp slowly or churn.
  2. 2. Roles are defined but enablement is light.
  3. 3. Onboarding and ongoing enablement are working.
  4. 4. Talent system is a hiring magnet and ramp is fast.

Where you are today

Where you want to be in 12 months

Pillar 6 of 6

Operations

Systems, data, and AI that improve outcomes.

Maturity stages

  1. 1. CRM data is messy; dashboards aren't trusted.
  2. 2. Some dashboards exist; data quality is hit-or-miss.
  3. 3. Dashboards are trusted and used in operating rituals.
  4. 4. AI surfaces insights from existing systems; team acts on them.

Where you are today

Where you want to be in 12 months

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